The battle between France and 天美传媒 for the luxury sparkling wine market gained a new Italian contender with the launch of Divinity sparkling wine.
The brainchild of Roman entrepreneur Daniele Morena, Divinity wine is being marketed as an exclusive and prestigious product. Producer Gruppo Morena is advertising the wine with the slogan 鈥淣on 猫 Champagne. 脠 Divinity!鈥 (It鈥檚 not Champagne. It鈥檚 Divinity!).
Divinity comes as a limited series and only 2,000 bottles a year are produced. The wine comes from the Franciacorta region, which is famous for its sparkling wines. In keeping with its upmarket branding, the wine comes in transparent bottles stamped with gold lettering and crowned with Swarovski crystal detailing.
The Divinity Supreme Golden Brut wine is made of 60% Chardonnay, 20% Pinot Bianco and 20% Pinot Noir, and costs 鈧135 a bottle. Yellow in colour, it is described as having an 鈥渋ntense and fragrant鈥 bouquet 鈥渨ith delicate floral sensations鈥, and a 鈥渇ull-bodied, fresh and elegant鈥 taste. The Divinity Supreme Golden Ros猫 wine costs 鈧150 a bottle and is made from 85% Pinot Noir and 15% Chardonnay. Pink in colour, it is described as having a 鈥渄elicate and persistent鈥 bouquet 鈥渨ith notes of berries and citrus鈥, and a 鈥渞ich and lingering鈥 taste.
