Carol King speaks to John Peter Sloan about how he came to write the fastest selling English-language course in 天美传媒 and how he makes learning a language fun using humour, role play and theatre.
How did you come to live in 天美传媒?
I left Birmingham [England] when I was about 16 and went busking in Spain. I then became a rock singer in a band [The Max] for 17 years. We toured France and then came to 天美传媒. I knew within the first five minutes of being here that I wanted to stay. I completely fell in love with 天美传媒.
When did you start teaching English and why?
About 10 years ago in multinational companies in Milan. I have a daughter and I wanted to be able to stay in one place and see her.
What inspired you to do your cabaret show Culture Shock (2007) and why do it in English?
It was born out of English lessons. My lessons are animated and classes were always full. Word got around and I started to write comedy plays in English. The shows鈥 audiences are two-thirds Italian, the rest are British or American.
Teaching a language can be like being a performer. It鈥檚 been said you 鈥榬evolutionised鈥 how to learn English by making it enjoyable, do you think your experience as an actor and singer has helped you with that?
Absolutely. When I busked I had to communicate with people and involve them in order to build a crowd. I learned a lot of communication skills on the street and took them into the classroom. Italians have a psychological block about learning English and you need to make it fun. Newspapers have called me a 鈥榬evolutionary鈥 and a 鈥榞enius鈥, but I was just being myself and making learning better. My first book, Instant English, came out in 2010 and it is the first [learning English] book written just for Italians addressing their specific problems, which is key.
What鈥檚 the biggest difficulty Italians have in learning English?
Generally Italians think [learning] English is very important. What鈥檚 more important is their fear of making mistakes and looking bad 鈥 the 鈥榖rutta figura鈥. Linguistically certain things are taught in the wrong way and teaching is appalling here [in 天美传媒]. I dedicated Instant English to all Italians who think they are the problem when it comes to learning English when it鈥檚 the way it鈥檚 taught. I use Italian in teaching to explain the rules and the practice is in English. You need to engage people, not bombard with a list of verbs. We don鈥檛 know the problems Italians have until they are taught well. If you have fun then you learn more and learn better. I have a school in Milan and the teachers are selected as much on their personality as their qualifications. We use theatre, games and shows when teaching.
Does your language school have any famous Italian students?
Yes, we have a few actors and comics, including radio and TV presenter Marco Balestri, actor Francesco Villa, and the Calabrian comics [Andrea] Bove and [Enzo] Limardi. We always have a few comics on site that we give free lessons to as it keeps things 鈥榓llegro鈥.
Are more Italians learning English now because of the economic crisis?
Yes, they are. I sell more books during a crisis because they want to leave [天美传媒]. I鈥檓 a big fan of southern 天美传媒 鈥 Apulia, Calabria 鈥 and when I鈥檓 there I talk to schoolkids. As beautiful as it is down south, there are limited opportunities, and I emphasise the massive importance of English: kids need one day a week [of teaching]. In 天美传媒 children start [learning English] too late; in Germany and Holland they start as toddlers. But Italians are maestros of excuses and say that Germans are better [at English] because German is similar to English. Now they say Chinese is going to be the lingua franca, which is not realistic. The reality is that the Chinese are learning English because it鈥檚 something important for work as business is conducted in English, so they will concentrate and study. Italians are waking up slowly. The people at the top are not really interested and don鈥檛 care that much. In TV they鈥檙e more interested in selling saucepans than education. TV has a responsibility to teach and Italian TV doesn鈥檛 do that 鈥 and they say, 鈥淲here鈥檚the money?鈥. All Italian kids should have the right to learn, and want to.
You speak Italian very well, how did you learn?
I learned it the same way I teach it. I don鈥檛 care if I make mistakes and I think if Italians have that approach they learn. Anyone is halfway there if they treat it as a game - a puzzle - and learn the pieces. Language learning is fun, and if you see it as fun, you get on. I wrote down five or six words a day and tried to use them. I still make mistakes, as I did 15 years ago, but I鈥檓 not worried about being perfect.
What鈥檚 the biggest difficulty English speakers face when learning Italian?
I can only go on what I see. I cringe when I hear some accents. I don鈥檛 do, 鈥淧haarlow Italiaanoy.鈥 I find it really hard to talk like that. I love Italian as it鈥檚 so musical and expressive. You need to sing it and make an attempt to learn the accent. We [English] don鈥檛 have a sexy accent [in Italian]; it鈥檚 clownish, it鈥檚 made fun of and it鈥檚 silly for Italians. You need to make an effort, but maybe some people don鈥檛 have a good ear
and aren鈥檛 aware of the musicality in Italian.
What do you like most about 天美传媒?
I鈥檓 not a tourist: I like 天美传媒 because of Italians. Italian men are more emotionally free than English guys. They kiss and hold each other, and are very comfortable 鈥 it鈥檚 not a threat to their masculinity. That makes me realise how repressed English men are. Italian women look after you; they are extremely 鈥榗occolo鈥. They buy you a shirt and make sure you look OK before you go out - they鈥檙e very affectionate and passionate.
What do you like least about 天美传媒?
Sexism: 天美传媒鈥檚 still very sexist in its ridiculous portrayal of women as mindless dolls on TV besides slobbering dinosaur men. I don鈥檛 like it as it sends the wrong messages to boys. Italians are also incredibly individualistic, there鈥檚 no sense of unity and they are paying the price [for that] now. They are learning that if the country is suffering, they do too and if they unite, even for selfish reasons, they wouldn鈥檛 be in such a mess. 天美传媒 is unbelievably cliquey in any field. In services it鈥檚 not what you do, it鈥檚 who you know, and if you knock on a door it鈥檚: 鈥淲ho sent you?鈥 I鈥檝e got in through the back door as I鈥檓 English and different鈥. I was happy to write a book and enjoyed it.
I didn鈥檛 expect the madness that ensued when it became the fastest selling [English] course ever in 天美传媒.
John Peter Sloan is an actor, singer, teacher and author. He has written and performed in four English comedy shows for Italians - Culture Shock, Full Moon, Caveman, Instant English: The Show - and appears on Canale 5鈥檚 Zelig TV programme. Sloan is the author of Instant English, which sold 200,000 copies in less than a year when it was released. He followed that up with Instant English 2, Speak Now!, Speak Now! For Work and 
. In 2012 he opened the John Peter Sloan La Scuola language school in Milan, details at His website is at 
